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Wilier Izoard

As an Italian company, Wilier takes great pride in quality of materials and manufacturing processes, as well as graphic design. We recently spared no investment expense in the development of two superbikes, the Cento and the Cento Crono, which we believe still represent excellent value at the highest end. Equally challenging was the development of the 2008 Izoard, which sought to achieve unrivaled performance at the mid-range. The Izoard had to be capable of winning any race or design competition, as well as carry a price within reach of most newbie roadies or aspiring racers.

SEXY — MOLTO SEXY
The first reaction to the Izoard generally focuses on its good looks. Go into any Wilier dealer and watch what customers do when they walk in. They will pass by bikes costing 2-3 times as much to admire an Izoard, or its sister, the women’s-specific Mimosa. We have spent as much time and money on the graphic design of the Izoard as we have on any of our other models. And it shows. Believe it or not, in the land of sensual cars, landscapes, architecture and people, Italians have adopted our word, sexy.
A bike needs to be lightweight, efficient, comfortable and reliable – true. BUT, we believe it should also be beautiful. Each of the frames’ functionally inspired shapes and curves are accentuated by equally thought-out aesthetics. Italians are the world’s designers, and Wilier is true to that tradition: every bike must be as sexy as it is functional.

Most Americans probably don't know the name Wilier, or that it's A 102-year-old company from Italy. Or that this bike, the Izoard, is a tribute to Marco Pantani, who raced on Wiliers in addition to his well-known... More from Bicycle Magazine Izoard Review